1. Mailchimp And Wordpress Integration
2. Mailchimp Wordpress Post Integration
3. Mailchimp Widget For Wordpress
4. How To Use Mailchimp
5. Mailchimp Wordpress Integration Tutorial

Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering. How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%. The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales. If you are using a form builder like Gravity Forms, Formidable Forms, Contact Form 7, etc, you can connect those forms directly to MailChimp. However, in almost all cases, you will need an additional plugin. If you are using a premium form plugin, like Gravity Forms, Formidable Forms, Ninja Forms, then there will be an add-on for MailChimp. Sep 13, 2019 SETTING UP THE MAILCHIMP FOR WORDPRESS PLUGIN First, go to the WordPress plugin directory and download the plugin to your computer. After you unpack it, upload it to your plugins folder within WordPress. Alternatively, you can install it directly from the WordPress backend and activate it.

Having a mailing list is a important aspect to operating a website that is often overlooked. Engaging your audience via email is great way to bring visitors back to your website for a new promotion or updated content. If you have recently looked into setting up a mailing list you’ll know they can be rather pricey even on the entry level tiers. In addition to the list fees you will still have the technical challenge to automate having visitors of your website join your mailing list. Fortunately Mailchimp.com offers not only a free plan for 2,000 subscribers but also their API makes it easy to connect with WordPress. In this walkthrough I will show how to setup a Mailchimp API key and integrate it within WordPress so your website visitors can easily join your Mailchimp mailing list.

How to Setup Mailchimp API Keys

A Mailchimp API key is free regardless of the plan you are using. To get your API key just login to your Mailchimp account and then click the pulldown menu next to your Avatar and select Profile. This will take you to a new screen where you can configure various aspects of your account including API keys.

On the profile page click the Extras menu and then select API keys.

When you land on the API key page you should see a key already created. You can create multiple keys as well as deactivate any old or unused ones. The key is simply a long string of letters and numbers that uniquely identifies your account. You should treat this key as confidential data because it allows programmatic access to your Mailchimp account. Do not publicly share your key with anyone. Select the text in the API key box and copy it temporarily into Notepad. You will need to enter it in the steps that follow.

How to Configure Mailchimp for WordPress Plugin

Now that you’ve obtained an API key open a browser and login to the WordPress Dashboard for your website. Click on the Plugins menu. Click Add Plugin, and then search for Mailchimp for WordPress. This is a free plugin that will be used to integrate your Mailchimp account with your site. Once installed click Activate.

After Mailchimp for WordPress has been activated click on the plugin settings. Enter the Mailchimp API key you copied earlier and click Save Settings. Once the API key is validated you should see a green status bar like below indicating that the plugin has been connected with your account.

On the same settings page you should now see the name of your Mailchimp mailing list. Clicking on that name will show the data fields defined within the mailing list at Mailchimp.com. In the example below I’m using Email address, First Name, & Last Name. These fields are important to note for the next step where you will use the plugin to design a new WordPress form that will be used to capture the same data fields and seamlessly submit it to Mailchimp.

Configure a Mailchimp for WordPress Form

Within the Mailchimp for WordPress plugin settings click on the Form menu option. This will open a form design screen like below. Click the necessary fields under Form Fields to match the same fields defined in your Mailchimp mailing list. The design window will show you a preview of how the completed form will appear. Readjust as needed to suit your needs. Click the Settings tab to configure some advanced features such as requiring people who submit the form to double opt-in or redirect form submissions to a separate thank you page. When the form design is complete just click Save Changes. Copy the shortcode at the top of the form. This will be used in the next step when you hook the new form into a WordPress page or post.

Open a new WordPress page (or post) where you want the mailing list signup form to be displayed. Copy the shortcode for the form you just created in the previous step into the body of the page. Save the page and then click Publish. Once the page has been published the new mailing list signup form will be publicly accessible and ready for action.

Mailchimp And Wordpress Integration

Now that the new signup form has been published your website visitors can automatically join your Mailchimp mailing list just by submitting the form with their information.

What is Double Opt-In?

Double opt-in refers to an extra confirmation step that can be leveraged with mailing lists to ensure the owner of the email address in question really wants to join a mailing list. This is a win-win scenario for both mailing list owner and mailing list subscriber. It benefits the list owner because they know with certainty that their subscribers really want to be on the list and the email address has been validated i.e no fat-finger typos. It benefits the subscriber too because it prevents someone else who may know your address from abusing it without your consent. You will only join the mailing list by your own actions.

In the picture below you can see the double opt-in confirmation message that was configured in the previous steps. Clicking yes will complete the signup process and allow me to receive future emails from this mailing list. But if on the other hand I have second thoughts I can just delete this message and never hear from them again.

In Summary

Having a mailing list is a great way to engage your audience and Mailchimp makes it easy to get started with 2,000 free subscribers. The Mailchimp for WordPress plugin is also free and straightforward to integrate with your WordPress website. Thanks for reading!

There are many reasons to integrate Mailchimp with WordPress. A visitor that’s ready to share his or her email address grants permission to build a relationship. That’s a valuable moment! So integrating your WordPress website with your Mailchimp account is a must for any B2B marketer working with these tools. But the integration can be done in several ways, and the option you choose impacts your marketing capabilities. So what are the main considerations before choosing your integration option?

5 Considerations when integrating Mailchimp and WordPress

For B2B marketers that focus on generating leads on a WordPress site and nurturing these leads in Mailchimp, the 5 considerations below should be reviewed:

Consideration 1: Grow your subscriber base
Obviously, the key objective of your integration is adding opt-in subscribers to your Mailchimp Audience. As this is the baseline scenario, any integration option will enable you to realize this objective in a technical sense. But a sign-up form to your blog hidden somewhere on your website will have a very low conversion. So it needs to stand-out and the advantage of signing up should be clear your visitors. Consider the position of your form, using pop-ups and offering some free content.

Consideration 2:Integrate a sign-up option in download & registration forms
Each time someone converts on your landing page represents an opportunity to ask for an opt-in to your newsletter(s). So every form you publish on any landing page should include a checkbox to opt-in to your newsletters. So the forms you use for free white papers or e-books and the registration page of your webinar or event, should also contain a sign-up option. Read how to add a Mailchimp opt-in option to your form here.

Consideration 3:Trigger nurturing in Mailchimp
Generating qualified leads can be a though job! So each time a visitor of your WordPress website turns into a lead, is an opportunity to nurture this contact using a Mailchimp Automation (a series of automated e-mails). By providing relevant follow-up messages and content, you can turn fresh leads into qualified leads for your sales team. So your WordPress integration with Mailchimp should feature an option to trigger Mailchimp Automations based on any form submit and capture lead behavior and characteristics.

Consideration 4:Unified lead profiles
When integrating WordPress and Mailchimp you should also think about where to store your lead profiles. Mailchimp typically tracks; email sends, bounces, opens and clicks, for which engagement is measured in ‘Stars’. But your WordPress landing page tracks page visits, refer information and form submits. So both online channels gather relevant profile information. Where does it come together? Look for a solutions that provides a ‘unified lead profile’ of leads in which every piece of data you collect is stored at the individual level in a lead profile.

Consideration 5:Lead scoring
Lead scoring is a way to measure the likeliness of a commercial opportunity for a potential customer. The system that stores your ‘unified lead profile’ is typically the place where lead scoring should take place. By awarding points to both behavior and demographic characteristics you can filter out the best leads to transfer to your sales team, or trigger the next Mailchimp Automation. Think of how you can set up lead scoring when you work with both WordPress and Mailchimp.

Mailchimp Wordpress Post Integration

6 Options to integrate Mailchimp with WordPress

After considering what you need from your integration between Mailchimp and WordPress you can evaluate the 5 options below. Upcoming eventsmr. macs class. Some of the options meet all of the considerations above, but most only some.

Option 1:Use the default MailChimp block
In your WordPress website the default Mailchimp block is already waiting for you in the block editor. Open a post or page, add a new block, and either search for “Mailchimp” or select it from the list of available blocks. It’s a basic way to add new subscribers to your Mailchimp Audiences and doesn’t add much more functionality.

Option 2:Use Manceppo
Manceppo is optimized for B2B marketers that work with WordPress and Mailchimp and enables all of the above considerations in one easy to use platform. It features an easy to use form builder, full (both ways) integration with Mailchimp for both growing your list and nurturing leads based in behavior on your WordPress website. The full Mailchimp profile (including email sends, opens and clicks) is combined with the WordPress profile (like page visits, refer information and form submissions) into a ‘Unified Lead Profile’. Based on this profile and/or based on lead scoring, Mailchimp can be triggered. For instance by adding contacts to Audiences and adding tags to Audience contacts to trigger Mailchimp Automations.

Option 3:Use advanced opt-in plugins
Focused on growing your Mailchimp Audiences there are many advanced plugins focusing on this job, including ‘OptinMonster’ and ‘MailChimp for WordPress’. These plugins typically feature an broad range of options to build drag ‘n’ drop sign-up forms and publish them in-line on a page, in popups or floating bars. Advanced opt-in plugins are especially powerful in presenting a customized sign-up option at the right moment, based on visitor behavior. The profile data is typically focused on email addresses and basically syncs these with your Mailchimp account. The ‘MailChimp for WordPress’ plugin also allows to integrate with other forms and plugins, enabling a ‘sign-up for your newsletter’ option to a download or registration form. Opt-in plugins do not build unified profiles like Manceppo, nor do they enable lead scoring.

Option 4:Use form builders like WPForms
Form builder plugins focus on building great custom forms on your WordPress website. These forms can for instance be used as contact form, opt-in form or registration form. The functionality is especially focused around building a custom form with all the form field you like to use, even adding features like conditional logic. So these tools provide a lot of flexibility and offer more than just an email address and name like many sign-up plugins do. The contact data is typically captured in a simple contact database, which is a one way street. Data comes in from your website and can be send to your email platform. Manual add mac address. So lead scoring and triggering events based on behavior across Mailchimp and WordPress is not possible.

Mailchimp Widget For Wordpress

Option 5:Use landing page solutions like Unbounce
There are also many tools focused on creating landing pages. In essence these integrations with WordPress are a combination of advanced opt-in plugins and custom form builders. They offer many ways to present and optimize landing pages with features like A/B testing and triggers based on visitor behavior. Contact information is again typically synced to Mailchimp and can be based on some segmentations. But again, data comes in from your landing page and can be send to your email platform. So lead scoring and triggering events based on behavior across Mailchimp and WordPress is not possible.

Option 6: Use your CRM as middle man
finally many CRM systems feature a plugin to add subscribers to a newsletter list, managed by the CRM system. The sign up form options of CRM systems are normally limited. Contact informationmacdonald high school: tutoring program. After a sign-up the CRM should push new contacts to your Mailchimp Audience, so it needs to integrate both ways. When you choose the CRM route, be aware that CRM applications are primarily designed to capture data about prospects and customers in the sales process. Marketing often plays a minor role within CRM. The customer contact record normally shows characteristics of the customer segment, newsletter registrations or participation in events, but the campaign management takes place in systems outside the CRM and it is not set up to trigger campaigns in those other systems.

Overview of integration options and considerations

How To Use Mailchimp

The table below summarizes the options and considerations when integrating WordPress and Mailchimp discussed in this blog.

Mailchimp Wordpress Integration Tutorial

Check out Manceppo and set-up a free account here to get started with your integration for B2B marketing.